In 2021, Recess launched the Welcome Home College Bag, in partnership with 9 brands and universities across the country, to welcome students back to campus. The Welcome Home College Bag, which reached nearly 120,000 students across the country, was filled with snacks, promotional items, and exclusive discounts placed directly inside of their apartment to surprise them during their move-in. After students enjoyed the goodies inside the bag, they received a survey, with topics including general habits and brand-related questions. We have included a few of our general college student findings below based on 10,052 college students participating in this nationwide survey.
#1 Most college students spend $51-$75 weekly on groceries
The survey concluded that most students spend between $51 to $75 on groceries on a weekly basis. In second place, students spend $26-$50 and in third place, students spend $76-$100 on groceries per week.
#2 Most college students spend $11-$25 on snacks per week
This survey concluded that most students spend $11 to $25 on snacks on a weekly basis. In second place, students spend $1-$10 and in third place, students spend $26-$50 on snacks per week.
#3 Most college students don’t spend money on food delivery
This survey concluded that most students don’t spend money on food delivery on a weekly basis. In second place, students spend $11-$25 and in third place, students spend $1-$10 on food delivery per week.
#4 Most college students spend $11-$25 eating out at restaurants per week
This survey concluded that most students spend $11 to $25 on eating out at restaurants on a weekly basis. In second place, students spend $26-$50 and in third place, students spend $1-$10 on eating out at restaurants per week.
Targeting college students with Recess
Are you interested in participating in a nationwide gift bag program or adding a survey to your next campaign? Contact your account manager to learn more!
